MGM: Welcome to the Show by McCann NY

Agency: McCann NY
Client: MGM
Date: Sep 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world’s most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race.

'Welcome to the Show' reflects MGM’s shift from a hospitality and gaming company to a global entertainment brand and showcases the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.

The campaign launched on-air at the Emmys and spans TV, Cinema, OOH, Print, Digital and Social.

Credits

Creative

Eric Silver, North American Chief Creative Offer

Tom Murphy & Sean Bryan, Chief Creative Officer, New York

Chris Mitton, Executive Creative Director

Nir Refuah, Executive Technology Creative Director

David Moore, SVP Director of Brand Content​

Carlos Wigle & Scott Cooney Creative Directors

George Katz & David Mashburn, Directors of Design

Erika Hedgecock, Junior Art Director

Olivia Simone, Copy Writer

Account

Devika Bulchandani, President of McCann XBC, Managing Director of McCann New York

Scot Beck, Executive Account Director

Tessa Cosenza, Account Director

Megumi Sasada, Account Supervisor

Christine Clavio, Account Executive

Strategy/Comms

David Broad, Head Of Communications Strategy

Dan Wilkos, Strategy Director

Amanda Roselli, Strategist

Kenny Gold, Strategy Director, Social

Production

Nathy Aviram, Chief Production Officer

Andrea Kaye, SVP Executive Integrated Producer

Zoe Lynch, Producer

Project Management

Erika Richter, Senior Project Manager

CRAFT Production – OOH units

Nathan Troester, Senior Editor

Christian Maggiore, Producer

CRAFT Production – Printed OOH/Still

Tennille Martin, Print Producer

MGM Resorts International

● Jim Murren, Chairman & Chief Executive Officer

● Bill Hornbuckle, President

● Corey Sanders, Chief Operating Officer

● Lilian Tomovich, Chief Experience Officer/CMO

● Kate Wik, SVP, Marketing Strategy

● Nick Parks, VP, Marketing Strategy

● Meagan Kitchen, Director, Marketing Strategy

● Kayla Fiore, Specialist, Marketing Strategy

Media

● Megan Estrada, VP, Media

● Derek Schoen, Director, Media Innovation – Marketing Strategy

● Paul Her-Sturm, Director, Optimization – Social Media & Guest Relations

● Ericka Carr, Executive Director, Media – Marketing Strategy

Social/Content

● Bianca Chan-Shaw, VP, Social Engagement

● Beverly Jackson, VP, Social Portfolio Strategy

● Ericka Kurtz, Director, Brand – Social Media and Content Strategy

● Jennifer Mitchell, Director, Brand – Social Media and Content Strategy

● Kayla Johnson, Marketing and Social Media Manager

Creative Services/Internal Agency

● Jessica Cipolla-Tario, SVP, Advertising & Content

● Christopher Hume, SVP, Chief Creative Officer

● Randy Boynton, VP, Client Services – Advertising & Content

● Jennifer Cuny, VP, Advertising Operations

● Anne Davis, Executive Creative Director

Internal brand

Michelle DiTondo, Chief HR Officer

Mary Kelly, SVP, Talent & Organization Effectiveness

Kelley Tucky, Cross-Functional Business Communicator & Collaborator

Rey Bouknight, Executive Director of Internal Brand and Engagement Strategy

Production – TV/OLV only, lead by MGM Resorts International’s Internal Creative Agency

Director: Christopher Hume

● Production Company: MGM Resorts International Internal Creative Agency

● Editorial:

● Editor: Jessey Riley

● Executive Producer: May May Luong

● Head of Production: Benjamin Stanigar

● Assistant Editor: Alyxandra Press

● Photography:

● Director of Photography: Steven Green

● Telecine: Apache Digital – Steve Rodriguez

● Original Music Score: Greater Goods, North Hudson Music

● VFX: Trollbäck+Company, Renderready – Al Heck

Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
5/5Vote