MGM National Harbor: Every Day is Monumental by McCann NY

Agency: McCann NY
Date: Apr 2018
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MGM National Harbor is a popular casino and resort in Washington DC. However, it needed to drive business on the weekdays.

McCann NY created a campaign directed by Jim Jenkins, that took those more mundane weekdays - Monday through Thursday - and personified them. The spots feature each day in turn as they discover that at MGM National Harbor 'Every Day Is Monumental.'

The first two spots from the campaign ('Monday' and 'Wednesday') launch this week, and the second two spots ('Tuesday' and 'Thursday') launch soon after. The campaign spans TV, OOH, print, digital, social and radio.

Credits

McCann NY

• Tom Murphy & Sean Bryan, Co-Chief Creative Officers, McCann NY

• Chris Mitton, Executive Creative Director, McCann NY

• Nir Refuah, Executive Technology Creative Director, McCann NY

• EJ Lee, Creative Directors, McCann NY

• Joey Monteverde, Creative Directors, McCann NY

• Carlos Wigle, Creative Directors, McCann NY

• Scott Cooney, Creative Directors, McCann NY

• Joe Konietzko, Executive Strategy Director, McCann NY

• Dan Wilkos, Strategy Director, McCann NY

• Karishma Shah, Social Strategist, McCann NY

• Scot Beck, Executive Account Director, McCann NY

• Nancy Tynan, Group Account Director, McCann NY

• Alesy Iturrey, Account Supervisor, McCann NY

• Jen Blake, Account Executive, McCann NY

• Jess Avery, Project Manager, McCann NY

• Nathy Aviram, Chief Production Officer, McCann NY

• Chance Bassett, Senior Producer, McCann NY

• Dagmar Wong, Senior Integrated Producer, McCann NY

• Katie Boyko, Producer, McCann NY

PRODUCTION - FILM

Production Company (Film): O-Positive

• Jim Jenkins, Director, O-Positive

• Marc Grill, Executive Producer, O-Positive

• Ralph Laucella, Executive Producer, O-Positive

• Darren Lew, Director of Photography, O-Positive

Editorial: Crew Cuts

• Jake Jacobsen, Editor, Crew Cuts

• Nancy Shames, Executive Producer, Crew Cuts

• Diana Seldin, Producer, Crew Cuts

Chris Ryan, Colorist, Nice Shoes

Paul Weiss, Mixer, Sonic Union

Music House: n/a

PRODUCTION - STILLS

• Photographer: Mitch Jenkins, Photographer

• Producer: Disco Meisch, Producer

• Post Production / Retouching: Smoke & Mirrors

Vans: Vision Walk

Added 25 April 2018
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