Verizon: 5G Built Right by McCann New York
- Location:
As the NFL kicks off, Verizon will be at midfield at 13 NFL stadiums touting its Verizon 5G Ultra Wideband service. In addition, former Patriot star Rob Gronkowski will test his speed against 5G.
Verizon is building what it claims is the most powerful 5G network in America and is expanding its footprint to 13 NFL stadiums to coincide with the kickoff of the 2019-2020 season, the NFL’s 100th. The brand says that bringing 5G to stadiums will enable fans to access higher capacity, faster download speeds and lower latency while using 5G-enabled devices.
A spot featuring Verizon engineer Eric Nagy explains the NFL partnership and how it relates to stadiums and consumers.
Some stadiums included in the 5G kickoff include Denver’s Empower Field at Mile High, Chicago’s Soldier Field, New York’s MetLife Stadium, Seattle’s CenturyLink Field and Gillette Stadium in Massachusetts where the champion Patriots play.
Former Pats star Gronkowski gets a chance to show off his speed in a spot for Verizon that pits him running a 40-yard dash against a Patriots fan downloading an episode of Hard Knocks on Verizon 5G. Needless to say, 5G is faster than the ex-tight end.
Credits
Verizon:
Diego Scotti, Chief Marketing Officer
Andrew McKechnie, SVP, Chief Creative Officer
Kristin McHugh, VP Brand Development
Andrew Shafer, Director, Brand Creative
Tanya Jindani, Brand Marketing Manager
Jessica Sobel, Brand Marketing Manager
Remy Wainfeld, Creative Strategy Manager
Emily Plunkett Fleischer, Broadcast
McCann NY:
Thomas Murphy, Chief Creative Officer
Sean Bryan, Chief Creative Officer
Dan Donovan, Deputy Chief Creative Director
Cam Hoetler, Executive Creative Director
Jim Hord, Executive Creative Director
Brad Soulas, VP Creative Director
Kristine Salm, VP Creative Director
AJ Feld, VP Strategy Director
John McAdorey, SVP Executive Producer
James Lawson, Senior Producer
Laura Kellerman, Producer
Alex Caredes, SVP Executive Account Director
Marci AxeIrad, Group Account Director
Elyssa Nemetsky, Account Director
Jane Huh, Account Supervisor
Meg Murthy, Account Executive
Victoria Alsina, Assistant Account Executive
Debbie Gleason, Senior Business Manager
Debbie Myllek, Talent Payment Manager
Production & Post Production: Hungry Man
Bryan Buckley, Director
Kevin Byrne, Managing Partner/Executive Producer
Mino Jarjoura, Managing Partner/Executive Producer
Dan Duffy, Executive Producer/Director of Sales
Caleb Dewart, Executive Producer
Marian Harkness, Head of Production
Matt Lefebvre, Producer
Adam Whaley - Tobin, Production Manager
Editorial: “Shine A Light” No. 6
Jason MacDonald, Editor
Maggie Sloane, Assistant Editor
Audio Post: Lime Studios
Mark Mehuhas, Mixer
Finishing: TV Launch Spots - The Mill Los Angeles
Phil Crowe, Chief Creative Officer
Anastasia von Rahl, Executive Producer
Melanie Roy, Producer
Music: JSM Music
Joel Simon , CEO/President
Jeff Fiorello, Executive Producer
Music: “5G Stadium”
Joel Simon, BMI
Nathan Kil, BMI
