US Postal Service: Biggest Gift by McCann New York

Date: Nov 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

This year’s holiday campaign by McCann New York brings the idea of gifts being memories and special moments to life by featuring the heart-warming story of a boy and small gift that makes his holiday complete.

The TV campaign, will be accompanied by Print, Radio, Digital, Social, PR, Display Media, Mobile and Paid Search.

The spot emphasizes USPS’ reliability and timeliness during the busiest time of year and continues to leverage the Priority: You platform and message, with a nod to the new Informed Delivery feature. Informed Delivery allows senders to digitally preview their household’s incoming mail, currently provided for letter-sized mailpieces that are processed through USPS’ automated equipment.

The voice-over is the United States Postal Service Postmaster General, Megan Brennan and the main character is Jeremy Maguire, a recurring character from Modern Family. This was a joint effort by MRM//McCann (Digital/DM), Weber Shandwick (PR & Social), Casanova (Hispanic), UM (Media).

Credits

Agency: McCann New York

Tom Murphy, Chief Creative Officer

Chris Mitton, Executive Creative Director

Nir Refuah, Executive Creative Director

EJ Lee, Creative Director

Joey Monteverde, Creative Director

Nathy Avarim, Chief Production Officer

Donna McCracken, Senior Producer

Sara Ward, Senior Producer

Kevin Scher, Executive Business Director

Laura Decker, Group Account Director

Rik Koletar, Account Director

Christina Rizzo, Account Supervisor

Mercedes Ward, Account Executive

Cornelia Sullivan, Assistant Account Executive

Anna Andreis, Strategy Director

Jacklyn Baillergeon, Strategist

Collin Peters, Strategist

Production Company: Hungry Man

Director: Bryan Buckley

Editorial Company: Big Sky

Editor: Chris Franklin

VFX Supervisor: Ryan Sears

Sound: Sonic Union

Sound Mixing: Paul Weiss

Color and finishing: Nice Shoes

Colorist: Chris Ryan