US Postal Service: Biggest Gift by McCann New York
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
This year’s holiday campaign by McCann New York brings the idea of gifts being memories and special moments to life by featuring the heart-warming story of a boy and small gift that makes his holiday complete.
The TV campaign, will be accompanied by Print, Radio, Digital, Social, PR, Display Media, Mobile and Paid Search.
The spot emphasizes USPS’ reliability and timeliness during the busiest time of year and continues to leverage the Priority: You platform and message, with a nod to the new Informed Delivery feature. Informed Delivery allows senders to digitally preview their household’s incoming mail, currently provided for letter-sized mailpieces that are processed through USPS’ automated equipment.
The voice-over is the United States Postal Service Postmaster General, Megan Brennan and the main character is Jeremy Maguire, a recurring character from Modern Family. This was a joint effort by MRM//McCann (Digital/DM), Weber Shandwick (PR & Social), Casanova (Hispanic), UM (Media).
Agency: McCann New York
Tom Murphy, Chief Creative Officer
Chris Mitton, Executive Creative Director
Nir Refuah, Executive Creative Director
EJ Lee, Creative Director
Joey Monteverde, Creative Director
Nathy Avarim, Chief Production Officer
Donna McCracken, Senior Producer
Sara Ward, Senior Producer
Kevin Scher, Executive Business Director
Laura Decker, Group Account Director
Rik Koletar, Account Director
Christina Rizzo, Account Supervisor
Mercedes Ward, Account Executive
Cornelia Sullivan, Assistant Account Executive
Anna Andreis, Strategy Director
Jacklyn Baillergeon, Strategist
Collin Peters, Strategist
Production Company: Hungry Man
Director: Bryan Buckley
Editorial Company: Big Sky
Editor: Chris Franklin
VFX Supervisor: Ryan Sears
Sound: Sonic Union
Sound Mixing: Paul Weiss
Color and finishing: Nice Shoes
Colorist: Chris Ryan