New York Lottery: advert-top-1 by McCann New York
- Location:
The latest New York Lottery campaign by McCann highlights the high 'winnability' of the daily draw game by convincing people that playing Take 5 is a safe bet when compared to the alternative. Touting the game's 1-in-9 odds, it encourages New Yorkers to choose Take 5 and “Go for the win.”
The two spots are set to resemble dramatic cinema style scenes, but with a misdirect that introduces Take 5 as a winnable way out of a dire situation. The approach positions the 1-in-9 odds as the best solution to these comically epic scenarios.
The spots will run locally on TV and the campaign will be carried across Radio, OOH, social channels and websites through banner ads and other digital executions, through December 24.
Credits
Creative:
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher & Dan Donovan, Executive Creative Directors
Jason Ashlock & Dominick Baccollo, Creative Directors
Johan Leandersson, Senior Art Director
Andy Sciamanna, Senior Copywriter
Production:
Nathy Aviram, Chief Production Officer
Tamara Lecker, Senior Producer
Eric Johnson, SVP Executive Music Producer
Dan Gross, Music Producer
Natalie Hernandez, Business Manager
Account:
Scot Beck, Executive Account Director
Caroline Fuller, Account Director
Molly Vossler, Account Supervisor
Jennifer McGill, Account Executive
Strategy:
Laura Frank, VP Strategy Director
Production Company: MJZ
Director: Tom Kuntz
President: David Zander
Senior Executive Producer: Eriks Krumins
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Editor: Carlos Arias
Assistant Editor: Maria Lee
Producer: Taylor Colbert
Conform/VFX: EightVFX
Music:
Cavalry
Audio Mix:
Heard City
Telecine:
Company 3
Director
Tom Kuntz
Other Agencies Involved
Momentum – POS
UM – Media
