National Geographic: advert-body-3 by McCann New York
- Location:
'One Strange Rock' is a new event series from National Geographic. Produced by Darren Aronofsky and Nutopia, the show is designed to give viewers an astronaut’s perspective of earth. To promote it, McCann NY created a first-of-its-kind immersive experience designed to do same thing.
The Astronaut Reality Helmet, is a personal astronaut view dome built within a space helmet replica. With internal projection of 720p, full visor field-of-view and free head movement, the helmet provide a space experience no VR headset can deliver.
The 25 astronaut reality helmets made their debut in the 'One Strange Rock' screening event last Wednesday, and will now travel to science centers, schools and museums around the country, giving young people the opportunity to have a new perspective of earth - from Earth.
Credits
National Geographic:
Dennis Camlek - EVP Strategy & Consumer Marketing - National Geographic
Chris Spencer - EVP Creative - National Geographic
Kevin Bulmer - VP Strategy & Consumer Marketing - National Geographic
Brandon Kessler - Associate Marketing Manager - National Geographic
Katie Morrow - Sr. Director Strategy & Consumer Marketing - National Geographic
Chris Albert - EVP Global Communication & Talent Relations - National Geographic
Jennifer DeGuzman - VP Communications & Talent Relations - National Geographic
McCann:
Eric Silver - Chief Creative Officer - McCann, North America
Tom Murphy & Sean Bryan - Co- Chief Creative Officers - McCann New York
Chris Mitton - Executive Creative Director - McCann New York
Nir Refuah - Executive Technology Creative Director - McCann New York
Pete Sherer - Sr. Copy Writer - McCann New York
Rick Cohen - Sr. Art Director - McCann New York
Ryan Quigley - Associate Creative Director - McCann New York
Andrew Hajjar - Associate Creative Director - McCann New York
Nathy Aviram - Chief Production Officer - McCann New York
Christine Lane - Executive Producer, Innovation - McCann New York
Cindi Blondell - Executive Producer - McCann New York
Courtney Fallow - Lead Producer, Innovation - McCann New York
Jeremy Miller - Chief Communications Officer - McCann Worldgroup
Neena Koyen - Director Brand Communications - McCann New York
Rob Rawley - Executive Global Account Director - McCann New York
Jennifer Prieto - Account Director - McCann New York
Juliana Cresci - Account Supervisor - McCann New York
Savanah Brihn - Group Strategy Director - McCann New York
Colin Parajon - Sr. Strategist - McCann New York
Ethel Jones - Sr. Project Manager - McCann New York
Eric Perini - Sr. Brand Content Creator - McCann New York
Brett Berman - Brand Content Creator - McCann New York
Aude Cuenod - Brand Content Creator - McCann New York
Tomorrow Lab - Helmet Design & Production:
Pepin Gelardi - Lead Designer - Tomorrow Lab
Theodore Ullrich - Lead Interaction Designer - Tomorrow Lab
Shelby Thompson - Coordinator - Tomorrow Lab
Ben Oppenheimer - Associate Designer - Tomorrow Lab
Tan Tran - Product Design Engineer - Tomorrow Lab
Jing Wen Zhu - Interaction Designer - Tomorrow Lab
Dorian Fernandez - Electrical Engineer - Tomorrow Lab
Joe Saavedra - Interaction Designer - Tomorrow Lab
Lucy Yip - Assembly - Tomorrow Lab
Framestore - Content Production:
Christine Cattano - Executive Producer - Framestore
Pete Jones - Senior Producer - Framestore
PJ Stegall - Producer - Framestore
David Estis - Director/Creative Director - Framestore
Sam Goetz and Jake Sadowsky - Editorial - Framestore
Gabriel Portnof - CG Lead - Framestore
Matt Pascuzzi and Steve Drew - Compositing Leads - Framestore
Zavier Mojica - Compositor - Framestore
Hook - Software Development:
Norman McGarry - Director of Engineering - Hook
Kathryn Newman - Producer - Hook
Tricreation - Helmet Fabrication:
Jude Henson Oliver - Lead Fabricator - Tricreation
Forecast 3D - Helmet Fabrication
Nylon Studios - Sound Design
