Mucinex: #SuperSickMonday by McCann New York & McCann Humancare

On Monday, February 5, nearly 14 million employed Americans who plan to watch this year’s Super Bowl intend to call out of work in what historically has been the biggest “sick day” of the year. This phenomenon is not caused by a cold or cough, but perhaps a collective feeling of wanting to recover the day after the Big Game. Mucinex, gives a nod to this 'sick day' trend, #SuperSickMonday.

A recent survey commissioned by Mucinex and The Workforce Institute at Kronos Incorporated revealed that one in five employed Americans (19%) claimed they have previously missed work on the Monday after the Big Game. Additionally, 25% feel that the Monday after the Big Game should be considered a national holiday.

The tongue-in-cheek campaign kicked off this week with a teaser television creative and builds up to a post-game television commercial airing after the Super Bowl. The ad highlights #SuperSickMonday by depicting the letdown people experience after the Big Game. The Mucinex anti-hero, Mr. Mucus, represents the annoyance and misery that sickness brings, so he is naturally offended by people taking a 'sick day' when they’re not actually sick.