TotallyMoney: Live with Clive by McCann Manchester

Client: TotallyMoney
Date: Aug 2017
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TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in. The service is being promoted with a national TV advertising campaign, which transports Clive Tyldesley into the home of TotallyMoney customer Dan, where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score.

The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting.

Credits

Nathan Levi - Chief Marketing Officer - TotallyMoney

Ben Reeves - Head of Display - TotallyMoney

Joe Gardiner - Head of Brand & Communications - TotallyMoney

Carly Scott - Account Director - McCann Manchester

Richard Aldiss - Managing Director - McCann Manchester

Rose Bulow - Producer - McCann Manchester

Theo Delaney - Director - n/a

Ben Kaberry and Conrad Robson - Creative team - McCann Manchester

Jamie Haigherty - Director of Photography - McCann Manchester

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