TotallyMoney: Live with Clive by McCann Manchester
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
TotallyMoney has launched a Live Credit Score and Credit Report service that provides customers with up-to-the-minute information about their credit status each time they log in. The service is being promoted with a national TV advertising campaign, which transports Clive Tyldesley into the home of TotallyMoney customer Dan, where he provides a live commentary “for the viewers at home” as Dan check’s his live credit score.
The commercial was directed by Theo Delaney and produced by Rose Bulow for McCann Manchester, who were awarded the contract following a competitive pitch process. Delaney drew a natural, realistic performance from Matthew Melbourne as Dan and Katie Burgess who plays his partner Julie. The action captures the surrealist humour of seeing Tyldesley, as himself, deliver his distinctive, high-octane live match commentary in a calm, domestic setting.
Nathan Levi - Chief Marketing Officer - TotallyMoney
Ben Reeves - Head of Display - TotallyMoney
Joe Gardiner - Head of Brand & Communications - TotallyMoney
Carly Scott - Account Director - McCann Manchester
Richard Aldiss - Managing Director - McCann Manchester
Rose Bulow - Producer - McCann Manchester
Theo Delaney - Director - n/a
Ben Kaberry and Conrad Robson - Creative team - McCann Manchester
Jamie Haigherty - Director of Photography - McCann Manchester