The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
In celebration of Subway's role as the lead sponsor for the NFL London Games for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.
All four 15-second TV idents, shot by Picture Smith, marry the relationship between Subway and the NFL in clever, eye-catching ways. All spots are instantly recognisable from their imagery of the NFL football and six-inch Subs, or salad bowl.
The new campaign will launch on on Sky Sports and will roll out in cinemas in the UK and Ireland from 15 September until 9 November.
Sacha Clark - Marketing Director for Subway UK and Ireland
Head of Integrated Production
Business Affairs Executive Producer
Co-Presidents and CCOs
Rob Doubal and Laurence Thomson