Subway: NFL TV Idents by McCann London

Agency: McCann London
Client: Subway
Date: Sep 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
31 votes

In celebration of Subway's role as the lead sponsor for the NFL London Games for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.

All four 15-second TV idents, shot by Picture Smith, marry the relationship between Subway and the NFL in clever, eye-catching ways. All spots are instantly recognisable from their imagery of the NFL football and six-inch Subs, or salad bowl.

The new campaign will launch on on Sky Sports and will roll out in cinemas in the UK and Ireland from 15 September until 9 November.

Credits

Sacha Clark - Marketing Director for Subway UK and Ireland

Head of Integrated Production

Sergio Lopez

Executive Producer

Sophie Chapman-Andrews

Senior Producer

Michelle Prinsloo

Business Affairs Executive Producer

Nicholas Mugridge

Danielle Gilbert

Co-Presidents and CCOs

Rob Doubal and Laurence Thomson

Creative Directors

Alexei Berwitz

Rob Webster

Creative

Jade Sheppard