Shreddies: advert-top-1 by McCann London
- Location:
Integrated creative agency McCann London is promoting cereal brand Shreddies with a brand new creative platform.
In the spot, directed by Owen Trevor at Stink, and titled ‘Shreddie or Not?’, we follow a dad throughout his normal daily life. However, this story is inventively told in stereo: to show the alternative realities after the sliding doors moment of him eating Shreddies for breakfast or not.
Credits
Credits
Client: Nestlé Breakfast Cereals UK
Co Presidents and CCOs: Laurence Thomson & Rob Doubal
Creative Directors: Matt Crabtree, Simon Hepton & Mike Oughton
Creatives: Matt Searle & Olly Wood
Planning Partner: Theo Izzard - Brown
Planners: James Appleby
Client Services Director: Julie McNiff
Managing Partner: Kate Modeland
Account Director: Tommy Smith
Senior Account Manager: Melanie Vickers
Account Executive: Rosa Lowis
Project Manager: Paul Gillespie
Head of Integrated Production: Sergio Lopez
Executive Producer: Clare Sullivan
Senior Producer: Claire Hopkins
Production Company: Stink
Director: Owen Trevor
Producer: Jay Lovelock
Editor: Saam Hodivala @ Work Post
Music: Brendan Woithe
Producer: Brendan Woithe
Sound Engineer: Adam Smyth
Sound Studio: Craft
Post production: Craft
Media agency: Zenith
