L’Oreal Paris UK: #YoursTruly by McCann London
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The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.
The ambassadors share their stories about finding the perfect shade and how that can allow you to truly express your identity with confidence. The campaign, which breaks on 28 August, runs across TV, cinema and social media platforms, with a dedicated online hub hosting bespoke content.
Credits
Creative Director: Robert Brown
Creative Lead: Regan Warner
Additional Credits: Managing Partner: Lisa Conway
Business Lead: Alison Webber
Account Director: Shelley Bowcher
Account Manager: Leyla Tezcan
Account Executive: Emma Reitman
Project Director: Louise Hawthornthwaite
Planning Partner: David Frymann
Junior Planner: Emily Ellis
Production Company: Storner
Director: Fabien Constant
Photographer: Flavien Prioreau
DOP: Arnaud Carney
Offline Editor: Maxime Gillier
Executive Producer: Pierre Garnier
SFX Post Production: Digital Conspiracy
Post Production: Tag