Coca-Cola: First Taste by McCann Europe

Agency: McCann Europe
Client: Coca-Cola
Date: Jan 2018
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The new Coca-Cola Zero Sugar TV commercial, launching next Monday, sees the Company build on its long-standing legacy of uplifting adverts, with the introduction to Mr Hadley, a resident of a retirement home, played by actor Nicolas Coster. Mr Hadley is offered a bottle of Coca-Cola Zero Sugar by one of the staff. As he tastes the drink for the first time, he wonders what else he hasn’t tried.

What follows is a series of fulfilled life dreams: telling his long-lost love Alice he’s always loved her, getting a tattoo, diving into an Olympic size pool, riding down the highway on a motorcycle, enjoying the party at a Pride Parade, then finally crowd-surfing his way through a festival crowd. The spot features Queen’s smash hit ‘I Want to Break Free’ as soundtrack. The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor from over ten years ago, British-born American Actor Nicolas Coster (84).


McCann Europe

Garage Films

Directed by Albert Uria.

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