Date: Apr 2017
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McCann London has created an innovative new tool that breathes new life in to one of the humblest of keyboard functions. EscEscape (pronounced ‘Escape Escape’), a new browser extension tool via its client the global flight search and travel deals website, Cheapflights, makes it even easier for desktop computer users to search for and find a range of short getaway options by simply double-tapping their Esc key.

Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.

The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.

Credits

Co-president and chief creative officer: Rob Doubal, Laurence Thomson

Creative director: Jean-Laurent Py

Creative: Jim Nilsson, Jacob Bjordal, Jean-Laurent Py

Additional credits: Head of integrated production: Sergio Lopez

Executive producer: Gin Godden

Agency producer: Elodie Macey

Account director: Francois d’Espagnac

Account manager: Tom Baines

Planner: Nick O’Quinn

Digital production: Andrei Andreescu

Production company: Next Animation Studio

Production company/publisher: Craft

Composer: Adam Smyth, Chris Gilbert

Sound studio: Craft