The Cleft Collection by Smile Asia by McCann Health
Smile Asia has created a special set of cutleries that aims to show users how difficult it is for children with cleft lip and palate to have their meals.
The non-profit organisation, which specialises in bringing treatment and care to children with cleft lip, cleft palate and other facial deformities across Asia, is keen to help over 100,000 children in Asia who are born with these conditions every year.
The cutleries, which are named ‘The Cleft Collection’ and created by McCann Health Singapore, was introduced at four-course dinner prepared by executive chef Massimo Pasquarelli at the Ritz Carlton hotel, where guests experienced how difficult it was to dine with the cutleries.
“The Cleft Collection allows you and I to experience the struggles children with cleft lip and palate face at every meal.” said Vincent Yeow, chairman and founder of Smile Asia.
“We hope that with this initiative, we will be able to get more people to support the cause of helping children across Asia living with these conditions.”
McCann Health Singapore
Alejandro Canciobello – Creative Director
Rodrigo Mitma – Associate Creative Director
Yuan Ling Tan – Jr. Art Director
Emily Mok – Jr. Art Director
Mellisa Go – Copywriter
Kirby Ho – Producer
Nicole Lade – General Manager
Abhimanyu Talukdar – Secretary-General
Phoebe Low – Manager, Programme
Mark Fletcher – Director of Human Resources
Massimo Pasquarelli – Executive Chef
Lewis Quinn – Director of Food and Beverage
Ken Fong – Banquet Operations Manager
Nathalyn Fong – Director of Public Relations and Marketing Communications