The Drum Awards for Marketing - Extended Deadline

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Client: ANGFA
Date: Jan 2018
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ANGFA, a Japanese health business, has created a book that can be washed by soap to help educate children in Cambodia about the benefits of using medicated soap.

The book is designed so that the storyline is only revealed when children wash the character’s hands with the soap. As the hands of the character are washed, the story appears in colour. The idea being that the children will start to learn that using germicidal soap can help prevent diseases, and give them a brighter future.

Credits

McCann Health Japan