Reebok: advert-body-1 by m&c saatchi

To promote its SS18 collection, Reebok collaborated with supermodel Gigi Hadid alongside street artists Felipe Pantone and Sany, model Sharina Guiterrez and k-pop star Somi to find out what is their definition of classic in this modern world.

The spot begins with Pantone doing his graffiti art and expressing his views: "In order to be classic I think you always have to take something from the past in order to reinvent yourself." While according to Sany, It’s freedom of expression and discovering different cultures.

For Gigi Hadid, classic is now and it’s also something that will hopefully inspire the future.

The campaign is shot by photographer Russell James.