Marvel: Guardians' Inferno

Client: Marvel
Date: Aug 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes
The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Actor and musician David Hasselhoff has appeared in promotional material for Marvel’s Guardians of the Galaxy: Vol. 2 after fans reacted positively to his bizarre cameo in the movie.

Underlining his pseudo-appearance in the film as protagonist Peter Quill’s (Chris Pratt) personified image of the perfect dad, the Hoff has tied into the studio’s music-centric marketing around the Guardians franchise, which has led to partnerships with Doritos and Spotify.

A handful of dancers in low-budget alien costumes set the scene, while the Hoff, overlaid with a gritty VHS sheen reminiscent of an era in which he was a definitive star, showcases his musical talents.

He concludes: "Just remember, in these times of hardship: We. Are. Groot."

Credits

Client: Marvel

Director: David Yarovesky

Lead: David Hasselhoff

Overall Rating
0/5Vote
Overall Rating
5/5Vote
Overall Rating
0/5Vote