Marvel: Guardians' Inferno
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Actor and musician David Hasselhoff has appeared in promotional material for Marvel’s Guardians of the Galaxy: Vol. 2 after fans reacted positively to his bizarre cameo in the movie.
Underlining his pseudo-appearance in the film as protagonist Peter Quill’s (Chris Pratt) personified image of the perfect dad, the Hoff has tied into the studio’s music-centric marketing around the Guardians franchise, which has led to partnerships with Doritos and Spotify.
A handful of dancers in low-budget alien costumes set the scene, while the Hoff, overlaid with a gritty VHS sheen reminiscent of an era in which he was a definitive star, showcases his musical talents.
He concludes: "Just remember, in these times of hardship: We. Are. Groot."
Director: David Yarovesky
Lead: David Hasselhoff