Roberto Clemente Museum: advert-body-2 by MARC USA
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The Roberto Clemente Museum, in partnership with Pittsburgh-based advertising agency Marc USA, has launched a national grassroots petition campaign to retire number 21 across Major League Baseball.
Roberto Clemente wore 21 for his 18 seasons with the Pittsburgh Pirates, from 1955 until his death on New Year’s Eve 1972 in a plane crash on a mission to bring supplies to Nicaraguan earthquake victims. He worked tirelessly to win recognition for Latin American players and help children through sports programs.
Fans across the country can send a strong message to Major League Baseball by signing the Change.org petition to Retire 21. It includes mobile billboards, posters in unusual settings, transit billboards and more.
The campaign heated up at the MLB All-Star game in Miami on July 11 where volunteers were outside the stadium with iPads making it easy for fans to sign the petition. The Retire 21 campaign will visit other ball parks in July and August.
Credits
Greg Edwards, Group Creative Director
Josh Blasingame, Creative Director
Craig Ferrence, Associate Creative Director and Logo design
Tyler Bergholz, Senior Art Director, and Logo Design
Josh Wigod, Account Supervisor
