The Release Project: advert-top-1 by Maggie Rogers

The North Face has launched its latest innovation on insulated jackets, Ventrix. The technology releases excess heat through movement and exertion for balanced warmth and breathability.

To celebrate the launch of The North Face Ventrix jacket and its heat release technology, The North Face and musician Maggie Rogers have collaborated to create “The Release Project,” an immersive digital experience that allows Rogers’ new track, “Split Stones” to be revealed layer by layer through movement. With more movement, more layers of the song are played until ultimately the full length track is unlocked.