Toyota: Tacoma Time by Lucky Post
- Location:
To celebrate the launch of the 2018 Toyota Tacoma, Toyota is launching an online campaign in an off-road playground. The new campaign features adventure-seeking personalities like legendary off-road racer Ivan Stewart and motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude.
In the series of ten 15-second online spots, the Tacoma takes adventurers where rough roads for a spot of motorcross racing. Viewers will see the 2018 high-performance Tacoma in the videos but there’s also a nostalgic throwback featuring coveted, early generations of Tacomas - a nod to enthusiasts’ passion for the versatile vehicle.
Every Tuesday, Taco Tuesday, in May and June a new video and new adventure is being posted on Toyota’s YouTube channel and shared socially on the brand’s Facebook and Twitter. There are also taggable 30-second spots for regional use in broadcast media.
Credits
Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Senior Art Director: Matt Kern
Senior Copywriter: Renato Martinez
Junior Art Director: David Resnick
Junior Copywriter: Emily Aberg
Executive Producer: Pamela Parsons
Senior Integrated Business Affairs Manager: Kate Bestic
Production Company: Tool of NA
Director: Brig White
Postproduction Company: Lucky Post
EP: Jessica Berry
Producer: Anne Strock
Editor: Logan Hefflefinger
Assistant Editor: Alex Heisterkamp
Graphics: Seth Olson
Audio: Lime Studios
Mixer: Rohan Young
Online: Arsenal Creative
