TGI Fridays: Bring It Home, Daddy by Lucky Post

Juicy ribs cascade on to a plate in an ode to music videos and meat lovers from TGI Fridays. 'Bring It Home, Daddy' aims to remind consumers of the restaurant chain's takeaway options, with a spot that apes common music video tropes with luxuriant, lingering shots of meaty menu choices, ending with a call to action that encourages viewers to demand '#DemandBiggerRibs'.

The campaign was created by The Richards Group and produced by Lucky Post.

According to The Richards Group creative director Chuck Schiller: “We simply wanted people to remember they can bring Fridays Big Ribs home. That song will not leave your brain once you’ve heard it. So, we had some fun and as we hoped, to-go sales went up.”