Hostelworld : advert-body-3 by Lucky Generals
- Location:
Singer songwriter and all-round diva Mariah Carey has been named as the star of Hostelworld’s latest campaign, joining the likes of 50 Cent, Charlie Sheen and Chris Eubank in the roll call of unexpected celebs to front the travel brand.
Created for online and PR, the three-minute spot sees Carey arrive at an unnamed hostel flanked by her entourage. It transpires that one of her assistants booked the stay by mistake – however the star soon discovers the hostel experience is not as grim as she might have expected.
The spot ends with Carey putting on an impromptu performance of Fantasy in the bar, complete with doves, sequins and a desk fan doubling as a wind machine. The end line reads: ‘Even divas are believers’.
Credits
Production Company: Blink
Director: Nick Ball
Executive Producer: Ben Sharpe
Producer: Andrew Studholme
DoP: Lachlan Milne
1st AD: Ben Gill
Production Designer: Pablo Tegbov
Post Production:
Editors – Stitch
Editor: Leo King @ Stitch
Post Production: The Mill
Post production producer: Tom Igglesden
VFX: Rich de Carteret & Adam Maynard
Colourist: Seamus O’Kane @ The Mill
Sound Design: 750mph
Sound technician: Sam Robson @ 750MPH
