Funding Circle: Made To Do More by Lucky Generals

Funding Circle, a lending platform for small businesses, has launched its first campaign by its new advertising agency, Lucky Generals.

In the first two 30-second TV spots, simple metaphors are used to dramatise how a loan from Funding Circle can make you go further, faster. The first commercial features a drummer, while the second one focuses on a rope-skipper.

Both protagonists begin tentatively but grow in confidence, ability and ambition over the piece. A simple parallel is then drawn with the potential effects of 'Fast, affordable business loans. For those Made to do More'.

As well as the TV spots, the campaign is supported by radio and out of Home.