The Drum Awards for Marketing - Extended Deadline

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Client: Bulmers
Date: Mar 2017
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C&C’s Bulmers Irish Cider is launching a new campaign to celebrate the fact that the brand is 100% made and sold in the Republic of Ireland.

The "100% Irish Cider" campaign is part of a multi-million investment in the brand. The campaign was created by Lucky Generals and launches on St Patrick’s Day. Made from Irish apples and produced in Clonmel, Co Tipperary, the campaign celebrates the fact that Bulmers is Irish through and through, and does so with a humorous take on statistics.

In the 60 second TV spot, the camera scans the scene in a Dublin house party, full of party-goers. It shows that while the DJ might only have an 8% clue of what all the knobs on his decks actually do and one clubber is 53% worried that she’s left her hair straighteners on whilst an older bloke having an enthusiastic boogie is 99% sure he’s at the wrong party, you can always rely on the fact that Bulmers is "100% Irish Cider".

Credits

Media agency: Vizeum

Director: Neil Gorringe

Casting: Ali Coffey Casting

Production company: Moxie Pictures

Production company producer: Doochy Moult

Editing house/editor: Tenthree

Post production: Smoke and Mirrors

Sound design: Sam Ashwell

Audio post production: 750mph