EYRI: advert-body-3 by LP/AD

Toronto-based creative boutique LP/AD has unveiled a new integrated campaign for EYRI Iceland Mattresses this week in Brooklyn, New York featuring Robert G. Smith, divorce attorney extraordinaire.

The campaign, which features OOH in Brooklyn as well as an AI argue-bot to simulate pointless conversations with your ex and a cross-promo on Tinder explores the idea that after a messy breakup a good mattress is the second most important thing to have upon securing a top notch lawyer.

The integrated campaign includes a website, social media outreach with the hashtag #fortherestofyourlife, OOH, a micro-site with an AI Chatbot, a presence on Tinder for the recently single and a running promo offering 50% off mattresses, because if you’re going to give up half then so should EYRI.