Godrej Hit: Kills Cockroaches as soon as they enter by Lowe Mumbai
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Lowe Mumbai and Godrej Hit have launched a TVC that informs homemakers of fighting cockroaches at entry points.
The video starts with a closed door that’s thrown open in Bollywood masala style, marking the hero’s grand entry. This is instantly lauded by a smitten mother who’s watching the movie with her son and her friend at home. Just as she reacts in awe with the hero’s entry, her friend's attention shifts to another entry; the cockroach entering the kitchen from the drain.
Chief Creative Officer: Arun Iyer
Executive Director: Shantanu Sapre
Creatives: Shishir Kapre, Mayank Yadav, Siddhant Mago, Kunal Parkar, Deepak Nare, Jayant Mundekar, Srinjayi Sengupta
Production House: Fingerprint Films
Director: Karan Shetty