Agency Initiative: advert-top-1 by LoveGunn

Inspired by 20th century Russian futurism and constructivism, LoveGunn have designed a poster for each of the 32 competing nations and will be revealing a new design each day of the World Cup on its Instagram page.

The posters use a series of Soviet-esque typefaces, a minimalist three-colour palette and geometric shapes.

Tom Love, LoveGunn creative director, says: "“We wanted to be a part of football fans World Cup conversations by doing something creative, but we didn’t want to produce another wallchart or sticker album. We wanted to do something new which would reflect both our studio and the passion that the World Cup evokes."