Umbro: advert-top-1 by LOVE

Umbro is getting meta with a witty ad campaign that strips the technical terms it has constructed around its Medusae II football boots.

Tim Grimble, supposed Umbro boot designer, in great detail describes his new product to ambassador and Beşiktaş defender, Pepe, before learning that the Portugese does not speak English.

Pepe, dependent on his translator condenses the ad pitch into ‘Speed’ and ‘Touch’ – adding a level of humour absent from rival ads in the sector.