The Drum Awards for Marketing - Extended Deadline

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Agency: LOVE
Date: Jul 2017
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Love has just wrapped up a brand identity project for LA fashionista and socialite, Peri Arenas, who challenged the Manchester agency to “brand the shit out of me”.

With a new fashion boutique opening on California’s Robertson Boulevard, Peri briefed Love to develop a brand tone of voice and identity that would create standout and match her ballsy personality.

The project evolved into more than 30 individually created items. Branding collateral included point of sale and packaging items with punchy copy such as: ‘Welcome to Peridise’, ‘Have a Peri Nice Day Now’, ‘Come On You’ve Earned This’ and 'Pay Up Honey’.

Chris Myers, senior creative director, who headed up the project, said: "It’s not often that you’re recommended to a client in a Beverley Hills hair salon – but that’s how we ended up on a call with Peri. Her brief was simple: 'I’m opening a store and I want you guys to brand the shit out of me'."