Oxfam GB: advert-top-1 by Loco & Y&R London
- Location:
Agency Y&R tasked Loco to create a series of four videos to support Oxfam in its efforts to raise awareness and engagement with its online shop.
Under the direction of Rob Toay, Loco organised a shoot at The Camden Studio where members of the cast of Oxfam Online shoppers each got to receive a box filled with Good Karma made real.
Loco’s post production team edited the footage into four films, adapting each to fit the ratios of widescreen for website viewing and square for mobile-friendly display.
Credits
Client: Oxfam
Tobias Horrocks - agency producer - Y&R
Joyce Kremer, Amy Fasey - agency creatives - Y&R
Eileen Cosgrove-Moloney - account director - Y&R
Rob Toay – director
Danny Coster - executive producer - Loco
Phil Clarke - producer
Mike Bulley - director of photography
Pete Gregory - camera assistant
Max Gregory - gaffer
Edd West - art director
Noella Mingo - make-up
Liam Hawe – digital imaging technician - Loco
Joe Toay - runner
Emily Ledger - production assistant - Loco
Jon Davey, Liam Hawe, Dave Waldman - editing, animation - Loco
Jon Davey - colour grade - Loco