The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Oxfam GB
Date: Sep 2017
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Agency Y&R tasked Loco to create a series of four videos to support Oxfam in its efforts to raise awareness and engagement with its online shop.

Under the direction of Rob Toay, Loco organised a shoot at The Camden Studio where members of the cast of Oxfam Online shoppers each got to receive a box filled with Good Karma made real.

Loco’s post production team edited the footage into four films, adapting each to fit the ratios of widescreen for website viewing and square for mobile-friendly display.

Credits

Client: Oxfam

Tobias Horrocks - agency producer - Y&R

Joyce Kremer, Amy Fasey - agency creatives - Y&R

Eileen Cosgrove-Moloney - account director - Y&R

Rob Toay – director

Danny Coster - executive producer - Loco

Phil Clarke - producer

Mike Bulley - director of photography

Pete Gregory - camera assistant

Max Gregory - gaffer

Edd West - art director

Noella Mingo - make-up

Liam Hawe – digital imaging technician - Loco

Joe Toay - runner

Emily Ledger - production assistant - Loco

Jon Davey, Liam Hawe, Dave Waldman - editing, animation - Loco

Jon Davey - colour grade - Loco