The Open University: Make Better Use of Your Time Online by LIDA
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Lida’s campaign for the Open University recognises that a significant number of people yearn to achieve more, change job or increase their love of a subject but often life gets in the way. It aims to inspire them to engage with the brand, and apply in time for the October 2016 intake, or consider applying in the future. The content dramatises our tendency to procrastinate and encourages potential students to turn dreams of studying one day into action today.
The campaign, featuring dogs on skateboards, is running across paid, owned and earned social media, supported by email, and is driven by the insight that we spend 2 hours a day online. It aims to leverage existing channel behaviour and highlight that it only takes roughly 2 hours a day to study for a degree.
Credits
Executive Creative Director: Tori Winn
Art Director: Spencer White
Copywriter: Andy O’Carroll
Designer: Chris Lineker
Additional Credits: Planner/CSU Director: Adam Reader
Client Services: Marc Godbold
Photographer: Jukin Media
Photographer’s Agency: Loranc Sparsi
Production Company: Hazel May – video
Director: Andy O’Carroll
Audio Post Production: Felt Music
Post Production: Hazel May