Blue Cross: Pets Mean More by LIDA

Agency: LIDA
Client: Blue Cross
Date: Jun 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by Lida. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives,we change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.

The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July.

Credits

Creative Director: Tom Thomas

Art Director: Greg Foy

Copywriter: Heather Keywood

Account Director: Jordan Miller

Senior Account Manager: Kitty Lewis-Williams

Agency Producer: Nicola Gilbert

Director/Production Co: Steve Reeves, Another Film Company

Producer: Tim Marshall, Another Film Company

Media Planning & Buying: Blue 449

DOP: Jim Jolliffe

Editor: Scot Crane, The Quarry

Edit Producer: Tor Adams, The Quarry

Colourist: Matt Turner, Absolute

VFX Artist: Lora Nikolaev, Absolute

Title Animation: Matt Campbell, Blind Pig

Post Producer: Dan Bennett, Absolute

Sound Designer: Ben Leeves, Grand Central Recording Studios

Composer: Biggi Hilmars, Imagem Music Publishing