The Drum Awards for Marketing - Extended Deadline

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Date: Sep 2017
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Ahead of the result on Australia's same sex marriage, 'The Bachelor' finale aired a real wedding footage contributed by members of the LBGTI community appealing Australians to vote yes.

The film titled 'Vote Yes: For every Bachelor and Bachelorette' is conceptualised by Leo Burnett Melbourne along with AIRBAG, ARC Edit, Manimal and Nylon to create the film with media placement donated by Wrigley’s extra.

Credits

Client: The Equality Campaign

Campaign Director: Tim Gartrell

Campaign Director: Helen Ross-Browne

Advertising and Brand Director: Kirk Marcolina

Digital Campaigner: Steph Lee

Media donated by: Wrigley Australia

Marketing Director: Alison Levins

Marketing Manager: Alexandra Hume

Agency: Leo Burnett Melbourne

Chief Creative Officer: Jason Williams

National CEO: Melinda Geertz

Creatives: Katarina Matic, Andrew Woodhead & Sarah McGregor

Account Director: Rhys Thomas

Senior Producer: Eliza Malone

PR: Katy Denis

Production Company: AIRBAG

Director: Adrian Bosich

Head of Production: Martin Box

Post Producer: Nick Venn

Production Assistant: Megan Glass

Edit Company: Arc Edit

Editor: James Ashbolt

Editorial Producer: Olivia Carolan

Editorial Assistants: Damien Magee and Lucas Baynes

Grade/Online Company: Manimal

Grade/Online: Ryan Brett

Grade/Online Producer: Chelsea Nieper

Sound: Nylon

Music: Sarah Blasko/ Crowded House

Media: Mediacom