McDonald's: advert-body-1 by Leo Burnett London
- Location:
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward we all need and deserve sometimes.
Created by Leo Burnett London, the spot shows a one-man kayaker about to begin a white-water rapids course. Just as he is about to begin the race he adjusts his glove and accidentally drops his paddle. This causes him to inadvertently spin round so he starts the course backwards.
However, despite this, he still manages to successfully navigate the gates backwards and finishes the race, thereby turning his misfortune into a triumph. He later rewards this legendary performance with a Chicken Legend in a McDonald’s restaurant.
The film will run on TV, cinema and VOD and is supported by OOH, press, social and digital display activity. It runs for seven weeks with media buying through OMD UK.
Credits
Creative Director
Pete Heyes
Art Director
Cassandra Jamcotchian
Copywriter
Hayley Power
Graphic Designer
Account Director
(Board Account Director) David Byrne
(AD) Jessica Lyons
(AM) Charlotte Jackman
(AE) Gracie Smith
Client
Head of Marketing Food & Beverages – Steven Howells
Marketing Manager – Marco Ruggeri
Brand Manager – Jodie White
Campaign Assistant – Alex Wing
Agency Producer
Javre Dow
Photographer
Director/ Production Co
Andy McLeod (Rattling Stick)
Producer
Stuart Bentham
Editor
Eve Ashwell @ The Assembly Rooms
Post Production
MPC
Sound Design
Parv @ Wave
Typographer
DoP
Stuart Graham
