Samsung Electronics Italy: advert-top-1 by Leo Burnett Italy
- Location:
Samsung Wemogee was created to restore the possibility for aphasia sufferers to communicate easily and quickly with their friends and family. In fact, Samsung Wemogee performs a dual function: for chatting with people far away and communication support for face-to-face interactions.
Through the translation of text to emoji and vice versa, the app allows the person affected with aphasia to communicate only through images. Samsung Wemogee is based on a library of more than 140 phrases: in collaboration with a team of speech therapists, a list of the most common phrases in informal chat was defined, relating to basic needs as well as to their emotions.
These words were then translated into logical sequences of emojis.
Aphasic patients identify what they want to communicate through a panel of exclusively visual options, sending the chosen sequence of emojis to the non-aphasic recipient. The non-aphasic user will receive the message in text form and can then reply using written words.
Credits
Advertising Agency: Leo Burnett, Italy
Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Creative Director / Copywriter: Nicoletta Zanterino
Innovation Director / Head of Art / UX Designer: Mattia Montanari
Art Director / Creative Technologist / UX Designer: Stefano Knoll
Project Manager: Andrea Castiglioni
Brand Leader: Bruno Borsetto
Account Director: Carlotta Piccaluga
Account Executive: Francesca Ajelli
Producer: Alessandra Caldi
Developers: 3x1010
Production Company: Basement HeadQuarter
Director: Vittorio Bonaffini
Audio Production Company: BKM Production
Original Music: Fabio Gargiulo