Tenaga Nasional: Aida's Raya Woes by Leo Burnett Group Malaysia
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Leo Burnett Malaysia and Malaysian electric company Tenaga Nasional (TNB) celebrate Hari Raya with a reminder that family matters most.
The video titled, “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with her loved ones. She has to take on extra work at her office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.
Group Creative Director: Iska Hashim
Senior Art Director: Hyrul Anuar
Senior Copywriter: Ayuni Safira