Diageo: advert-body-3 by Leo Burnett
- Location:
Diageo Australia has launched four new Bundaberg Rum TVCs that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March).
The series of four 15 second television spots created and executed by Leo Burnett Sydney, are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017.
Filmed entirely on the Bundaberg Rum Estate and surrounding sugar cane fields, the new spots bring to life the unique stories behind (the making of) the award winning golden liquor: the talented craftspeople that make it, the brand’s unique history and its locally sourced ingredients. The talent are distillers, blenders and people who work at the Distillery.
The new Bundaberg Rum campaign will appear on national free-to-air, subscription television and online from 4 March.
Credits
Client: Diageo
Marketing & Innovation Director: Adam Ballesty
Marketing Manager: Hayden Abercrombie
Senior Brand Manager: Karl Roche
Creative Agency: Leo Burnett Sydney
Executive Creative Directors: Vince Lagana and Grant McAloon
Creative Directors: Malcolm Caldwell and Ian Broekhuizen
Senior Copy Writer: Nigel Clark
Senior Art Director: Adrian Ely
Agency Producer: Michelle Browne
Group Business Director: James Walker-Smith
Senior Business Director: Amber Glenister
Business Manager: Tom Smyth
Production company: Infinity Squared
Director- Melvin J Montalban
Producer- Morgan Benson-Taylor
DOP - Tania Lambert
Art Director- Miles Pitt
Editor - Brad Hurt
Colourist - Matt Fezz
Music: Rumble
