The Drum Awards for Marketing - Extended Deadline

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The Allstate Foundation's Purple Purse program is a national campaign focused around ending domestic violence by providing financial empowerment services for survivors. The foundation recently launched #FreeToWalk, a consumer awareness and fundraising effort focused around educating the public about the domestic violence. The campaign is kicking off with an online film created by Leo Burnett called 'America's Largest Prison Break.' According to the agency, the film was "inspired by real-life domestic violence survivor Lori, a Michigan mom who managed to escape her abuser after 700 days of hiding small amounts of money, out of sight, in tampon applicators."

Credits

CCO: Britt Nolan

Executive Creative Director: Charley Wickman

Creative Director: John Kistner, Scott Smith, Mikal Pittman

Art Director: Denison Kusano, Lindsay Stevens

Copywriter: Jeremy Adams, Melanie Sawyer

Group Executive Producer: Veronica Puc

Producer: Leah Karabenick

Production Company: Comrade

Director: Mikal Pittman

DP: Paul Cameron

Line Producer: Jonathan Becker

Editorial: Greenhouse

Editor: Greg Somerlot

Color: Filmworkers

Colorist: Jeff Altman

VFX: Ang Puglise

Music: Human

Recording Studio: Another Country