Allstate Insurance: advert-top-1 by Leo Burnett Chicago
- Location:
At the end of 2017, Allstate’s Mr. Mayhem made a resolution for the new year to cause “no more mayhem” in the new year. After barely a week of serving as a lightning rod, a road flare and a dangling tennis ball, Mayhem is off his resolution.
In the second phase of the campaign, #ResolutionsAreMayhem by Leo Burnett Chicago, Mayhem realizes that other people haven’t kept their resolutions, so why should he? In a new spot, ‘Breaking Mayhem,’ which premieres during the College Football National Championship Game, Mayhem steps off the roof as lightning strikes and stomps out the flare, declaring that “Mayhem is back.”
In phase two of the campaign, all bets are off as Mayhem realizes thinking the New Year will be free of mayhem is as naïve as believing that most people will keep their resolutions all year long. He gets fed up and breaks his resolution – reminding consumers that they can’t always avoid life’s uncertainties which is why they need the protection of Allstate.
Credits
Client - Allstate
Agency – Leo Burnett Chicago
Ad or Campaign – Mayhem Resolutions
EVP, Executive Creative Directors – Mikal Pittman & Dave Loew
VP Creative Directors – Chris Von Ende & Mike Ward
Senior Producer – Leah Karabenick
SVP, Executive Producer - Denis Giroux
VP, Account Director – Bianca Bradford
Account Supervisor – Ryan Seagram
Production – Epoch Films
Director – Phil Morrison
Director of Photography: Jess Hall
Line Producer - Martha Davis
Executive Producer – Melissa Culligan
Editorial – Whitehouse Post
Editor - Matthew Wood
Post FX – The Mill Chicago
Color - Luke Morrison
VFX Supervisor - Udesh Chetty
Sound Design - Another Country
Sound Engineer - John Binder
