The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Dec 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Michelob Ultra's 'Anti-Resolution' is a part of the brand’s holiday campaign. From the beer brand that celebrates those who live an active, balanced lifestyle, 'Anti-Resolution' challenges consumers to rethink their New Year’s Resolutions by showing them that you don’t have to wait until the New Year to live fit and fun.

The new spot stars fitness influencers: Kenny Santucci (@kennysantucci), April Sutton (@suttonstrong), and Brad Kolowich (@bradkolowichjr). The spot pairs footage of each member of the trio writing out a resolution with a photo collage showing how they’ve already fulfilled those resolutions in 2017. At the end, each of them rips up their 'resolutions' reminding viewers that they can #LiveULTRA every day.

Credits

Agency: Laundry Service

Client: Michelob Ultra