Yuengling: advert-body-1 by Laughlin Constable
- Location:
D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has launched its new brand campaign, which inspires consumers to ‘Spread Your Wings.’
The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.
In 1829, the Yuengling brewery, originally named the Eagle Brewery, debuted the iconic eagle on its label and it has remained a prominent part of brand imagery ever since. The ‘Spread Your Wings’ campaign, by Laughlin Constable – recently named agency of record for the brewery – builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand and today’s consumers.
‘Spread Your Wings’ will roll out via a fully integrated advertising campaign including video, audio, out-of-home, print and social media highlighting inspiring moments that challenge an individual’s physical, intellectual and creative limits.
Credits
Client - D.G Yuengling & Son, Inc.
Director of Marketing – Tyler Simpson
Creative Agency - Laughlin Constable
Chief Executive Officer – Mat Lignel
Chief Creative Officer – Dan Fietsam
Creative Director – Jon Laughlin
Creative Director – Grant Simpson
Executive Producer – Phil Smith
Art Director – Chris DeYoung
Art Director – Allie Geise
Copywriter – Miki Turner
Copywriter – Matt Portman
Account Director – Kate Raasch
Senior Account Manager – Jonathan Cleveland
Chief Strategy Officer – Mark Carlson
SVP, Strategic Planning – Katy Gajewicz
Production Company – Fancy Content
Director – Jason Zada
Editorial Company – HIVE
