Mexico Tourism Board: advert-top-1 by Lapiz
- Location:
Chicago agency Lapiz recently came up with a unique way to promote Mexico tourism in Germany. Chicago-based Lapiz, which is the Mexican Tourism Board's global creative agency, installed a "tequila cloud" at a Berlin art exhibit during Germany's rainiest month. Using "ultrasonic humidifiers," the agency turned tequila into visible mist to form the cloud. With help from a computer, the cloud would actually rain tequila every time it rained in Berlin (which, according to the agency, was "pretty frequent").
Credits
Executive Creative Director: Luciana Cani
Creative Director: Lizette Morazzani
Head of Art: Flavio Pina
Associate Creative Director: Felipe Leite
Sr. Designer: Juan Carlos Montes
Copywriter: Ana Karina Da Silva
Art Director: Freddy Agostini
Editor: Rodrigo Cantalejo
Strategy Director: Felipe Cabrera
Strategist: Jaime Mougan
Executive Producer: Aldo Gagliardi
Producer: Juale Chavez
Account Director: Ernesto Adduci
Account Supervisor: Daniela Barceló
Account Supervisor: Maria Bonet
Assistant Account Executive: Marie Abboud
Collaboration & Process Director: Julie Ptasinski
Production Company: Two Bit Circus
Engineer: Chris Weisbart
Engineer: Robb Godshaw
FILMWORKERS
Executive Producer: Derek Goldsmith
Colorist: Jeff Altman
Videographer: Robin Lockmann
Sound: Earhole Studios
PR Agency: MSL Group
