PowerDot: advert-body-2 by Kurppa Hosk

PowerDot is a smart muscle stimulation device, designed to provide increased wellness, recovery and performance enhancement. The device offers users portable, safe and easy access to world class muscle performance. Announced today, PowerDot will launch its first brand campaign – Recovery for Every Body – in partnership with Kurppa Hosk. The multimedia campaign is the first major brand expression for PowerDot since the company was launched in 2016.

Recovery For Every Body signifies the brand promise of muscle recovery for everyone around the globe, no matter one’s body type, activity level or lifestyle goals. The campaign stars a roster of new brand ambassadors who were already existing fans of the brand, including Kirsty Godso (Master Trainer), Joe Holder (Master Trainer), Lawson Craddock (Professional Cyclist), Josh Bridges (CrossFit Games Athlete) and Georganne Moline (Olympian & World Champion). Recovery For Every Body, which premieres today on PowerDot’s new website, is comprised of a video and corresponding photo stills that live on web and social channels and serve as the core of the company’s digital marketing efforts.

The brand campaign debut coincides with the PowerDot’s second-generation product launch. Boasting new features and updated functions, PowerDot 2.0 will allow users to personalize their experiences and track data all in one place. New features include magnetic snaps for a more comfortable and faster setup and an improved battery life, allowing for up to 20 hours of continuous stimulation. Additionally, PowerDot features a symmetrical biphasic waveform that yields powerful, yet pain-free, muscle contractions – ultimately offering the most effective recovery with optimum comfort.