DFS: advert-body-3 by krow Group
- Location:
DFS, working with Krow communications, has struck a partnership with Aardman and StudioCanal ahead of the release of ’Early Man’ – Nick Park’s prehistoric comedy adventure – which sees characters from the new movie feature in DFS’s Winter Sale campaign. The new ad, ‘Search for Comfort’, was created by Krow and features members of Early Man’s Stone Age tribe discovering DFS sofas to promote the retailer’s Mammoth Winter Sale.
‘Search for Comfort’, directed by Aardman’s Jay Grace, is the eighth campaign for DFS by Krow working with Aardman as its creative partner. It broke on 22 December and will run on all major TV channels – ITV, C4, Sky and Channel 5 – and in cinemas nationwide with other activity in radio, press, DOOH, online and social. The campaign will run until February 2018.
Credits
krow, Executive Creative Director Nick Hastings
krow, Creative Directors: Darryl George & Jon Mitchell
krow, Planning Director: Aileen Ross
krow, Business Director: Blake Armstrong
krow, Account Director: Felicity Pelly
krow, Account Manager: Camilla Renny-Smith & Jo McClatchey
krow, Agency Producer: Emma Rookledge
Film Production: Aardman
Aardman, Director: Jay Grace
Aardman, Producer: Nick Miller
Aardman, Executive Producers: Nick Park & Peter Lord
Aardman, Cinematography/ Director of Photography: Paul Smith
Head of Studio Production Aardman: Richard Beek
Floor Manager Aardman: Emma Hanson
Production Manager/Prod Co-ordinators Aardman: Richard Bowen / Hannah Campbell / Fawn Mead
Colourists: Technicolor
Audio: Wounded Buffalo / Jungle Studios
Music: Woodwork Music
Storyboard Artist: Andy Janes
Animation Art Director: Rich Edmunds
Layouts/Matte painting/Graphic artist: James Grant/Mike Shorten/Gavin Lines
Art Department: Kitty Clay / Sophie Brown / Lindsay Douglas/Phil Davies/Orla McElroy
Miniature Sofas: Scary Cat Studio
Animation Puppet Team: Zoe Starzak/Sian Campbell/Jack Slade / Ellie Hugill / Ade Sims / Kat Probert / James Young / Megan Hobba
Animation Team: Andy Symanowski / Raul Eguia / Yago Alvarez / Suraya Raja
Camera Assistant: John Quarrell
Motion Control: George Milburn / Willy Marshall / Scot Norris
Editor: Dan Hembery / Dan Pask
