DFS: advert-body-1 by krow Group
- Location:
The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.
Throughout the 30-second ‘Great Brits’ ad, the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and crafts people’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.
Credits
Executive Creative Director: Nick Hastings
Creative Director: Darryl George, Jon Mitchell
Additional Credits: Planning Director: Aileen Ross
Business Director: Blake Armstrong
Account Director: Felicity Pelly
Senior Account Executive: Camilla Renny-Smith
Head of TV: Emma Rookledge
TV Producer: Davina Hickson
Film Production: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
D.O.P: Tat Radcliffe and Ray Coates
Editor: Sam Bould @ Big Buoy
Post Production: The Mill
Post Producer: Richard Hawkins
Colourist: James Bamford
Smoke: Richard Payne
Sound Design: Owen Griffiths @ Jungle
Music: Chris @ Finger Music
Thanks to: Kate Bailey, TV Producer