DFS: advert-body-1 by krow Group
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Krow has launched a new campaign for the UK’s biggest sofa manufacturer, DFS, which focuses on the testing that all DFS sofas undergo to ensure their high quality.
Krow’s brief was to showcase how seriously DFS take its role in delivering the highest standards in quality sofas to their customers. The work centres on the surprising lengths DFS goes to, to ensure the quality of your sofa.
In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way.
We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through.
Credits
Executive creative director: Nick Hastings, Steve Harding Hill
Creative director: Darryl George, Jon Mitchell
Art director: Jon Mitchell, Helen Javes
Copywriter: Darryl George
Business director: Blake Armstrong
Account director: Felicity Pelly
Account manager: Camilla Renny-Smith
Agency producer: Emma Rookledge
Production company: Aardman Animations
Director: Jay Grace
Senior producer: Stephanie Owen
Production manager: Louise Johnson
Production co-ordinator: Hannah Campbell
Storyboard: Rob Richards
Character designer: Krystina Litten
DoP: Jeremy Hogg
Head of model making: Chris Entwhistle
Mini sofa prop makers: Scary Cat Studios
Editor: Ben Craske
Post production: Aardman/The Mill
Sound design: Evolutions & Jungle Studios
