Dacia: advert-body-2 by Konica Minolta Marketing Services (KMMS)
- Location:
Dacia has launched its ‘Dacia Way I Like It’ campaign, created by marketing activation specialist Konica Minolta Marketing Services (KMMS).
The new campaign sees Dacia re-work the lyrics from KC and the Sunshine Band’s 1975 hit That’s the Way I Like It—raising awareness for Europe’s fastest-growing car brand and celebrating five years and more than 120,000 customers in the UK.
Credits
Client: Dacia (Groupe Renault)
Project name: Dacia Way, I Like It
Marketing Communications Manager: Ed Preston
Agency: KMMS
• Creative Lead: Richard Norton
• Senior Creative: Luke Barrow
• Managing Partner: James Townsend
• Account Director: Chris Boshier
• Account Manager: Lloyd Moore
Production: Hello Charlie
• Creative Director: Chas Golding
• Director: Katie Dawson
• DOP: Chris Stevens
• Editor: Alex Chew
• Head of Production: Alex Briggs
• Production Manager: Ellie Canham
• Shoot Producer: Anna Rigolli
Post-Production: The Joint
• Grade: Tom Knowles
VFX: Hello Charlie
• VFX Supervisor: Ellie Canham
• VFX Producer: Chas Golding
• VFX Artist: Lydia Caplan