The Drum Awards for Marketing - Extended Deadline

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Dacia has launched its ‘Dacia Way I Like It’ campaign, created by marketing activation specialist Konica Minolta Marketing Services (KMMS).

The new campaign sees Dacia re-work the lyrics from KC and the Sunshine Band’s 1975 hit That’s the Way I Like It—raising awareness for Europe’s fastest-growing car brand and celebrating five years and more than 120,000 customers in the UK.

Credits

Client: Dacia (Groupe Renault)

Project name: Dacia Way, I Like It

Marketing Communications Manager: Ed Preston

Agency: KMMS

• Creative Lead: Richard Norton

• Senior Creative: Luke Barrow

• Managing Partner: James Townsend

• Account Director: Chris Boshier

• Account Manager: Lloyd Moore

Production: Hello Charlie

• Creative Director: Chas Golding

• Director: Katie Dawson

• DOP: Chris Stevens

• Editor: Alex Chew

• Head of Production: Alex Briggs

• Production Manager: Ellie Canham

• Shoot Producer: Anna Rigolli

Post-Production: The Joint

• Grade: Tom Knowles

VFX: Hello Charlie

• VFX Supervisor: Ellie Canham

• VFX Producer: Chas Golding

• VFX Artist: Lydia Caplan