The Drum Awards for Marketing - Extended Deadline

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Agency: K
Date: Feb 2018
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To celebrate the spirit of the original iconic Bonneville, Triumph has joined forces with the British contemporary artist D*Face to create three art-inspired custom Modern Classics, under the banner of ‘The Spirit of ’59’.

Working closely with the Triumph team at their factory headquarters in Hinckley, he has customised three unique bikes inspired by the Spirit of ’59, each one a model from Triumph’s Modern Classics range.

The purpose of this campaign is to drive the number of test rides globally. Anyone who takes a Triumph Modern Classic for a test ride between the 7 February and 30 April will have the chance to win one of these unique bikes.

Credits

Paul Zeidler: Creative Director (Keko London)

Mirella Aponte: Creative (Keko London)

Matt Price: Copywriter (Keko London)

James Wilsher: Senior Designer (Keko London)

Patrick Phoenix: Head of Content (Keko London)

Flick Hunt-Taylor: Business Director (Keko London)

Emma Ward: Account Director (Keko London)

Mark Walker: CRM Strategist (Keko London)