Battersea Dogs & Cats Home: advert-top-1 by Karmarama
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Battersea Dogs & Cats Home has partnered with Karmarama and Manning Gottlieb OMD to produce a fresh campaign designed to raise awareness of the charity's tireless work in rescuing and rehoming unwanted pets.
Commencing today and running throughout May the multi-channel campaign tackles its difficult subject matter with a light-hearted tone, singling out Peanut the dog and Misty the cat for particular affection.
Described as Britain’s first "animal journalists" the four-legged duo take a starring role in a 30-second TV ad as they document the they document the high standards of care that occupants can expect to receive under Battersea’s care, with on-site facilities including a vet, activities centre and training grounds.
Credits
Client Name: Sarah Matthews director of marketing & commercial Battersea Dogs & Cats Home
Creative agency: Karmarama
Chief creative officer: Nik Studzinski
Executive creative directors: Adam Kean Dickie Connell Brian Williams
Creative team: Meigan Brown Tobias Owen
Agency producer: Victoria Dashwood-Quick
Account director: Kate Fitzgerald
Planner: Rhonwen Lally
Production company: Kream Director Barny Revill
Producer: Sam Kirby
Director of photography: Simon Reay
On board camera: Chris Watts
1st AD: Jonathan Sidwell
Offline editors: Zoe Davis Ryan Robinson Mark Preston
VFX post house: Freefolk Kream
VFX producers: Vittorio Giannini Beverley Wells
Colourist:Holly Grieg at Freefolk
Sound design: Henning Knoepfel Soundtree Music
Media agency: Manning Gottlieb OMD