advert-top-1 by JWT
- Location:
Simplot, Australia’s leading food manufacturer, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal.
The fun campaign introduces two cute characters from the freezer - a couple of ‘Spokes-peas’ who escaped from the bag and now call the freezer their forever-home. From their Pea-O-V everything appears heroic and they give a comedic interpretation of the comings and goings of the freezer world, and at the same time educate Aussies about all Birds Eye dinner options... in this instance, Birds Eye fish.
Spearheaded by 1 x 30 sec and 2 x 15 sec TVCs promoting Birds Eye Barramundi, Whiting and Flathead frozen fish products, the campaign is further supported by retail shopper-lives and retailer media.
Birds Eye “Spokes-peas” campaign is in market until end of May but stay tuned for more from these two little chatty peas.
Credits
Client
Simplot
General Manager Marketing: Suzanne Harman
Head of Marketing Communication and Brand: Justin Taylor
Marketing Communications Manager: Evonne Williams
Marketing Manager: Elisabeth Argain
Senior Brand Manager: Melissa Popper
Agency
J. Walter Thompson Melbourne
Exec. Creative Director: Kieran Antill
Creative Director’s: Jess Lilley & Jim Walsh
Senior Art Director: Nick Sellars
TV Producer: Katherine Muir
Print Producer: Miryana Velyanovski
Head of Planning: Simon McCrudden
Senior Planner: Brigitte Bayard
Group Account Director: Jessica Johnson
Production Company
FINCH
Directors: Jonny & Will
Executive Producer: Corey Esse
Producer: Claire Thompson
Offline
The Editors
VFX/Online: FINCH Post
Sound: Nylon Melbourne
Media
OMD